About and Experience

Certified NetSuite Administrator & Consultant

Location: Miami, FL
Languages: Fluent in English and Spanish

I am a highly experienced and certified NetSuite Administrator and ERP Consultant with a strong track record of driving digital transformation through systems optimization, integration, and strategic automation. With over a decade of hands-on experience implementing and managing NetSuite ERP solutions, I’ve helped companies in manufacturing, distribution, wellness, and language services achieve operational excellence.

My expertise lies in customizing NetSuite to fit complex business needs, optimizing workflows, creating advanced analytics, and managing full life-cycle ERP projects — from discovery to post-implementation support. As someone who can speak both the technical and business languages fluently, I ensure scalable and maintainable solutions that align with broader company goals.


Professional Experience

CPS Products – Certified NetSuite Administrator (2017–Present)

At CPS Products, I lead the NetSuite ERP strategy and administration for a complex OneWorld environment covering 7 global subsidiaries and over 175 active users. My role encompasses ERP customization, process automation, analytics delivery, and third-party integrations.

  • Developed custom SuiteFlow workflows and SuiteScripts to automate sales, fulfillment, finance, and inventory processes, reducing manual effort by 40%.
  • Implemented NetSuite modules including Advanced Billing, Demand Planning, Incentive Compensation, Fixed Assets, and Quality Management, ensuring full lifecycle support across business operations.
  • Integrated NetSuite with external tools such as SPS Commerce for EDI transactions and Domo/Tableau for business intelligence, enhancing real-time data visibility across departments.
  • Built dynamic pricing engines and custom approval workflows, allowing region-specific automation and compliance with corporate controls.
  • Provided enterprise-wide training and authored SOPs and user guides for system onboarding, release changes, and new feature rollouts.
  • Managed NetSuite upgrade testing cycles and vendor collaboration for 3rd-party SuiteApp deployment and maintenance.
Chaban Wellness – IT Systems Engineer / NetSuite Administrator (2016–2017)

At Chaban Wellness, I executed a full NetSuite ERP implementation — from planning to deployment — for a growing health and wellness company transitioning away from manual processes and fragmented systems.

  • Led system discovery, data migration, sandbox configuration, and go-live support for NetSuite ERP and CRM.
  • Collaborated with all department heads to map operational workflows and translate them into automated NetSuite processes.
  • Trained 50+ users across finance, customer service, and fulfillment teams on NetSuite functionality, reporting, and process compliance.
  • Developed SOPs and created custom dashboards and saved searches to enhance decision-making and user productivity.
ProTranslating – Application Systems Administrator (2010–2016)

At ProTranslating, I was responsible for managing NetSuite ERP and other enterprise tools, improving operational workflow through system customization, cross-department collaboration, and consistent training delivery.

  • Served as administrator for NetSuite ERP, Prism MultiTrans, and internal client portals, handling implementation, upgrades, and ongoing support.
  • Planned and managed cross-functional IT projects including CRM rollouts, automation of reporting tools, and system performance enhancements.
  • Created saved searches, KPIs, custom reports, and role-based dashboards tailored to departments including Sales, Production, and Accounting.
  • Led internal testing for NetSuite release updates, and trained teams on new feature adoption, reducing post-update incidents by 60%.
  • Collaborated with developers and vendors to build customized HTML/PDF templates and SuiteScripts supporting production and customer service workflows.
Production Studio Manager (2010–2014)

Before transitioning into systems administration, I led the Production Studio at ProTranslating. I optimized creative production operations, implemented scalable processes, and helped grow the department’s freelance talent pool.

  • Supervised 20+ freelancers and internal staff to ensure timely and accurate delivery of multilingual creative assets.
  • Achieved a 99% on-time project delivery rate while cutting in-house payroll costs through better scheduling and workload balancing.
  • Established department-wide SOPs and led training initiatives to maintain quality standards and reduce rework.
  • Partnered with account managers to streamline project handoffs and improve cross-team communication workflows.
R.U. Asking – Founder & CEO (2009)

I launched and operated R.U. Asking, an IT consulting and website development business serving small-to-medium businesses throughout South Florida. I provided full-stack technology solutions, branding, and digital marketing strategies.

  • Built and launched over 50 custom websites using WordPress, Drupal, and custom HTML/CSS with an emphasis on UX, speed, and SEO optimization.
  • Managed hosting, domains, DNS, email configurations, FTP directories, and SQL databases for client projects.
  • Provided tailored SEO and PPC strategies, including Google Ads campaign management and Google Analytics tracking.
  • Trained clients on CMS usage and implemented automated workflows to streamline publishing and content updates.
  • Created brand identity systems including logos, business cards, and brochures, merging digital and physical brand strategy.

Education & Certifications

  • MS in Information Systems, Florida International University – 2016
  • BBA, Florida International University – 2008
  • Certifications: NetSuite SuiteFoundation & NetSuite Administrator

Core NetSuite Expertise

ERP Modules
  • Advanced Billing, Financials, Inventory, Demand Planning, Manufacturing (WIP), Fixed Assets, Incentive Compensation, Warranty & Repairs, Field Service, Supply Chain, Intercompany Management, Budgeting, Tax Management (Avalara).
Technical Tools
  • SuiteScript, SuiteFlow, SuiteBuilder, SuiteAnalytics Connect, Saved Searches, Custom Reports, Dashboards, KPI Automation, CSV Imports, Approval Workflows.
Integrations & BI
  • SPS Commerce (EDI), Tableau, Domo, Constant Contact, SharePoint, SQL Server, FTP, Microsoft Project, Adobe Creative Suite, iContact.
Process Automation
  • Automated approval workflows, role-based dashboard visibility, sandbox testing, scheduled reporting, and SuiteScript-driven business logic enforcement.